Brand Management Coursework Example | Topics and Well Written Essays - 2500 words

Brand Management - Coursework Example Overall branding is viewed as a differentiated strategy through which the customers can easily distinguish the features of a product from that of similar products offered by other marketers. It is also viewed as a tool used by the marketers to position the products with a reliable image of quality and values to make certain the growth of a recurring fondness by the consumer. That is why it is often said that products are something which is manufactured in the factories. Brands are something developed in the minds of the customers; and, hence, the customers do not buy the product; customers actually buy the brand. From the discussion it is quite evident that in order to gain a competitive position in the market it would be important for the marketers to develop a strong brand. However, developing a strong brand is not an isolated approach; rather it is a holistic one which includes a combination of marketing activities. The present study has been conducted in lieu to critically analyz e various aspects related to a brand. The brand chosen happens to the largest coffee chain in the world, Starbucks. During the course of study various elements of the brand, the present branding strategy of the company, the marketing and communications strategy of the company as well as the key factors related to the brand equity of the brand has been analyzed by using various analytical and marketing tools and models. Back ground of the brand By Origin Starbucks is an American coffee chain which has now become the largest coffee chain in the world and the one of most popular global brands. The company began its journey in 1971. The headquarters of the company is located in Seattle, US. The company has 20,891 stores in sixty two countries. The product of the company includes Coffee, Tea, Smoothies and Frappuccino beverages. As on 2012 the company had 149,000 employees and the revenue of the firm happened to be US$ 13.29 billion. The chairperson, President and CEO of the company is M r. Howard Schultz. . Brand Elements Brand elements are a set of elements that are utilized by a brand to develop a unique position in the minds of the consumers. Brand elements play an instrumental role in creating brand identity. Creation of a unique brand identity is quite important as it helps the marketer to define how brands plan to leverage the brand to reach the predefined corporate vision; to support to corporate values and achieve the corporate vision. Ultimately it helps the company to achieve brand loyalty and equity (Keller, 2012, p.399). One of the key brand elements of Starbucks has been the logo of the company; the first logo of the company was developed in the year 1971. The next was built in the year 1987. The next logo was built in the year 1992. The present logo is almost the same as the one built in the year 1992. The star of the logo represents the company that provides high quality offerings and has been living up to the expectations of the customers for quite a long time. Another key element of the brand would be the packaging of the products (Arvidsson, 2006, p. 201) The packaging of the cups are simple and yet attractive. One of the key features of is the cups are recyclable (Elliott and Percy, 2007, p. 291). Through such brand elements the Starbucks

Legalizing Prostitution Essay Example for Free

Legalizing Prostitution Essay â€Å"Prostitution may be the worlds oldest profession, and laws prohibiting prostitution may well be the oldest example of government regulation, government sex discrimination and overall government control. Recent research indicates that over one million women in the United States earn their living by full-time prostitution† (The Case for). Over half of the world’s population has experienced, participated or heard of prostitution. This shows that many people, buyers and sellers, are in some way a part of the prostitution profession, so for the United States government to ban prostitution for only a moral reason, and wasting hard working Americans tax dollars on fighting prostitution seems ridiculous and an overall waste of time. Since we live in a free society it makes no sense for the government to be telling people that they cannot charge a fee for harmless services. Such proof is why Prostitution should be legal. For more reasons than one, prostitution is popular in areas where the crime rates are very high, due to these police officers and courtrooms are overwhelmed with prostitution cases; which is very costly. Every other day there is a case about prostitution being brought in front of a judge and what does it do the business? , absolutely nothing. Just think about it, if prostitution were legal, police officers would have less work with trying to â€Å"eliminate† prostitution and more time protecting the community from the REAL crimes such as, murder, rape, and robbery. â€Å"It is estimated that if prostitution were legalized in the United States, the rape rate would decrease by roughly 25% for a decrease of approximately 25,000 rapes per year† (Prostitution and Sex Crimes). Other countries have already figured this out; it boggles the mind to why the U. S. just can’t get with the program. If prostitution were to become legal, it must be looked over and done in safe fashion, not just for the prostitute or employee but for the customer. Due to prostitution being illegal, it has been forced into the streets. Since most of these streets have high crime rates, this puts most of the prostitutes in danger. Prostitution thrives at night, it involves them getting into cars with strangers which is easy pickings for serial killers and other sociopaths who will cause them harm. America can look at European cities for a little bit of inspiration. In many European cities prostitution is allowed designated areas like brothels and areas called red-light districts. People who are interested in getting their â€Å"needs met† can go to one of these places where such acts are permitted. Therefore, the prostitutes can work in safer environments. Many Americans feel that allowing prostitution into society will increase the STD rates in the U. S. But in reality, it may help delete these huge statistics drastically. If prostitution was to be legalized and made a taxable business, there can be health and safety precautions made. Like mandatory STD checks and blood tests run on every single client and employee. This eliminates the fear of catching a disease slim to none. But if prostitution is still going to be illegal, then honestly the rates will continue to rise. Records show that the cities with the highest STD rates are Washington, D. C. , and New York City. â€Å"Prostitution is an institution of male domination and exploitation of women. †(Raymond) Men coming in willing to buy â€Å"favors† from these women means actually puts them on a pedestal. It shows that women still have the say so in society, in life, and in a â€Å"man’s world†. But people seem to forget the males roll in all this. â€Å"Research, programs, and legislation related to sex trafficking are often premised on the invisibility of the male buyer and the failure to address men’s role in buying and abusing women in prostitution. †(Raymond) None of this can be done without a man. But still, it seems that everyone wants to place the blame on the prostitutes who are simply just doing their job. So it’s safe to say that there is some kind of a double standard that is related to this matter. Human beings as a species always want to destroy something that they can’t really understand. The people who are trying to get rid of and/or ban prostitution do not know the person’s situation. This could be all they have left in order to supply for their family. But if the prostitute is willing to face these acts, then let them. It’s their life. A sensitive issue to some, but it’s an issue nonetheless. Prostitution is something that isn’t just going to go away. Why political leaders are trying to ban/abolish it is mind boggling. Since pretty much the beginning of time prostitution has been broadcasted to the world; it was never a secret. But the media describes it as something that is just plain wrong. But the real question is why? Many opinions are based on personal preferences and moral reasons, which shouldn’t be a deciding factor on such a broad and debatable topic. The media shows how media how prostitution is wrong, but little do they know it’s showing why it should be legalized. Prostitution is defined as the engaging in, or agreeing to engage in, sexual conduct for a fee. Women are pushed into entering prostitution for many reasons including lack of education, poverty, and personal choice. Prostitution is currently illegal, but there is much controversy surrounding this issue. â€Å"There are approximately 1. 3 million prostitutes in the United States today. However, there is only an arrest figure of about 100,000 prostitutes in 1995, and the number of arrests has been fairly consistent since then. The General consensus has shown that law enforcement has been generally ineffective in the removal of prostitution from our society. †(Prostitution Policy) There are many people involved in prostitution, seventy percent of which are female, twenty percent male, and ten percent customers. Quite a large amount of citizens are actively fighting against prostitution. On the opposed side, many are fighting to legalize it. â€Å"Legalized prostitution cannot exist alongside the true equality of women. The idea that one group of women should be available for men’s sexual access is founded on structural inequality by gender, class and race† (Argument). This is an example of something that has changed drastically. Nowadays women seek prostitution as an option to provide . Although some are forced into this lifestyle, one has to think of the â€Å"what if’s†. For example, a mother has a child that is starving and finding a legitimate job just isn’t an option for her right now; what is she to do to provide for her child. Well, it seems that the only realistic thing for her to do is to let the child starve. A bit harsh an unreasonable, but so is banning something that just isn’t going away. Different methods have been expressed to find a way to get rid of this â€Å"crime†. But desperate times call for desperate measures. Since Prostitution is single handedly the biggest slap in the face to America, how about we send every single person who knows and/or participated in prostitution to jail for life. Seems legit and fair; these people have done the unthinkable and they should be punished. Now that over a million people is in jail for sex that leaves the police to fight the real criminals. For example, murders, killer’s, thieves, and can’t forget about child molesters. We will leave these people in the streets because they just don’t compare to disgusting and vile life of a prostitute. â€Å"With the new law legalizing prostitution, it would make it easier for the government to regulate. In past centuries, it is not hard to find news about selling women to be prostitutes on the black market or minors stepping into this business before being mature enough to figure their lives out†( The Present Is). Sadly, no one could really stop the problem since all of these actions were taken underground. Setting up new laws regarding the prostitution issue, brothels would have to be licensed which would make it easier for the government to monitor and prevent forced prostitution. It may seem like a wild idea; but think about the jobs that prostitution could bring to the economy, its already booming in the underground world. An extreme alternative but a job nevertheless. That struggling mother could provide for her child or her family or he/she could do it for their own â€Å"personal† reasons, either way it’s their body. Who is America to tell them what they could do with it. It could open up more nursing positions due to the fact that a strict and mandatory STD screening will be given to each customer. It could also open up other secretarial positions because someone is going to have to keep track of who’s doing what with who. Making this a business isn’t â€Å"all† about sex; it can actually provide jobs for people who need it. For the media, prostitution never shows any pros about the matter, but always finds a way to express the cons. In figure number one, you can see a little girl with an aged face lying in a bed next to a grown man. Many would say that this is the exact reason why prostitution should stay the way it is; illegal. But think about it, if allowing prostitution to be legalized then the disgusting sex trafficking â€Å"business† would soon vanish. In figure number two, it shows an American Flag with the words, â€Å"Sex Worker Rights Are Human Rights. † This is obviously an ad that agrees with legalizing prostitution. The American Flag is displayed to show what America stands for; which is for equality for all. If a person decides to sell his/her body for money, then let them. For example, guns are allowed in America, despite what the government is trying to do right now, guns are allowed. Taking that away from users is taking away their human rights and their constitutional rights as well. Same thing with prostitution, a person may feel as if what they are doing is their personal preference which falls into human rights. In other words; let these people live. In conclusion, prostitution is an underground business that isn’t going to go away. It’s something that isn’t going to go away. The government, once again, is trying to control the way we choose to live our lives. Everyone has rights of their own and its up to them to figure out what is right and what is wrong. Prostitution goes back to the ancient times and has still been a thriving business to this day. Nothing is going to change that; nothing.

Purification of Fructosyl Transferase (FTase)

Purification of Fructosyl Transferase (FTase) Introduction Food products are formulated for taste, appearance, cost and convenience of the consumer. The composition of food products that confer a health benefit is a relatively new trend, and recognizes the growing acceptance of the role of diet in disease prevention, treatment and well-being. It is thus becoming increasingly clear that there is a strong relationship between the food we consume and our health. Scientific knowledge of the beneficial role of various food ingredients (nutrients) for the prevention of specific diseases is rapidly advancing. Functional foods, pharma foods and nutraceuticals are synonyms for foods that can prevent and treat diseases. Generally, a functional food can be defined as ‘any food that has a positive impact on an individual’s health, physical performance or state of mind in addition to its nutritional content’. Functional foods in addition to their basic nutritional content and natural being, will contain the proper balance of ingredients which will help to improve many aspects of human lives, including the prevention and treatment of illness and disease (Goldberg, 1994). So far, a large number of functional foods in various forms have already been introduced into the market. Many of them contain a number of characteristic functional ingredients. They include dietary fiber, oligosaccharides, sugar alcohols, peptides and proteins, prebiotics and probiotics, phytochemicals, antioxidants and polyunsaturated fatty acids (Stark and Madar, 1994). Oligosaccharides are very well recognized as ‘functional food ingredients’ because of their positive effects on human health. This research work focuses on the microbial production and purification of Fructosyl Transferase (FTase) and the production of Fructooligosaccharides (FOS) by transfructosylation using this enzyme. Oligosaccharides Oligosaccharides are usually defined as carbohydrates with a low degree of polymerization (DP) and consequently low molecular weight. They are composed of 3-10 simple sugar units linked together.The main categories of nondigestible oligosaccharides include carbohydrates in which the monosaccharide unit is fructose, galactose, glucose and xylose. Chemical differences among commercially available oligosaccharides include chain length, monosaccharide composition, degree of branching and purity. They are found naturally (small amounts) in many plants.. Plants with large amounts of oligosaccharides include  chicory root, from which most commercial inulin is extracted, and so-called Jerusalem. They are also found in onions,  leeks, garlic, legumes, wheat, asparagus, jicama, and other plant foods. Oligosaccharides are functional food ingredients that have great potential to improve the quality of many foods. In addition to providing useful modifications to food flavor and physicochemical characteristics, they possess properties that are beneficial to the health of the consumers. In general, food grade oligosaccharides are not pure products, but are mixtures containing oligosaccharides of different degrees of polymerization, the parent polysaccharide or disaccharide and the monomer sugars (Roberfroid and Slavin, 2000). The production and application of food grade oligosaccharides are increasing and their major uses are in beverages, infant milk powders, confectioneries, bakery products, yoghurts and dairy desserts. FRUCTOOLIGOSACCHARIDES FOS are chain polymers of the sugar fructose that are found in a variety of foods. The sugar units can be linked in a single straight chain or can be branched. In many cases small amounts of glucose are also contained in the chain. Chemically, FOS is difficult to define, because the length of the fructose chains can vary from source to source. Therefore a FOS analysis of a food may report the total of several closely related compounds. Inulin is an example of a longer chained compound that is considered as FOS. The shorter (lower molecular weight) compounds tend to have a sweet taste. The size and complexity of the FOS molecule desirable characteristics. Although the simple sugars fructose and glucose are quickly absorbed into the body by the intestines, FOS for the most part is indigestible and therefore acts as a non-digestible fiber in the diet. This is because humans does not have the enzymes to break down FOS as it travels down the digestive tract. When the FOS reaches the large intestine and the colon, the bacteria that are found there start to break down the FOS. These bacteria have the enzymes needed to break down FOS. Bifidobacteria have been reported to use FOS. It is believed that foods that promote bifidobacterial growth are good for the health. Of all the oligosaccharides known so far, FOS has attracted special attention. FOS is a common name for fructose oligomers that are mainly composed of 1- Kestose (GF2), 1 Nystose (GF3) and 1F – Fructofuranosyl nystose (GF4) in which fructosyl units (F) are bound at the ÃŽ ² 2, 1 position of sucrose (GF). Structure of Fructooligosaccharides Occurrence FOS derived from sucrose occur in many higher plants as reserve carbohydrates. They are found in a variety of edible plants, including banana, barley, garlic, honey, onion, rye, brown sugar, tomato, asparagus root, Jerusalem artichoke, wheat and triticale (Fishbein et al, 1988). The concentration of FOS in these foods is diagrammatically represented in Figure 1.2 (derived using data from the Environmental Protection Agency’s Dietary Risk Evaluation system EPA, 1984). FOS like 1- kestose, neokestose, 6- kestose and their derivatives have also been isolated from the plant Agave vera cruz (Satyanarayana, 1976). FTase producing organisms FTase by transfructosylation activity helps in the production of FOS. The enzyme source of FOS synthesis can be divided into two classes; one is plants such as asparagus, sugar beet, onion, Jerusalem artichoke etc; the other consists of bacteria and fungi such as Arthrobacter sp., Fusarium sp., Aspergillus sp., Aureobasidium sp. Functional properties of FOS Low calorific value The ÃŽ ²- configuration of the anomeric carbon, C2 in their fructose monomers make FOS nondigestible by human digestive enzymes which are mostly specific for ÃŽ ±-osidic linkages and hence they are not utilized as an energy source in the body. However, due to colonic fermentation, they have an energy contribution to food of about 1.5 kcal/ g. This property makes them suitable for use in sweet, low-calorie diet foods and safe for consumption by individuals with diabetes. In the case of very sweet foods, they may be used as bulking agents in conjunction with intense artificial sweeteners such as aspartame, phenylalanine or sucralose, thereby masking the aftertaste produced by some of these intense sweeteners (Crittenden and Playne, 1996). Non cariogenicity Unlike starch and simple sugars, FOSs are not utilized by oral microflora like Streptococcus mutans to form acids and insoluble ÃŽ ²-glucans, that serve as a matrix for plaque formation and are the main culprits in causing dental caries (Oku, 1994). Hence, FOSs are presently used as non – cariogenic sugar substitutes in confectionery, chewing gums, yoghurts and drinks. Dietary fibre effect ‘Dietary fibre is the edible part of plants or analogous carbohydrates that are resistant to digestion and absorption in the human small intestine with complete or partial fermentation in the large intestine’ (AACC Report, 2001). The nondigestible quality of FOS makes them act similar to dietary fibre, and thus prevent constipation. However, excessive consumption of FOS may cause flatulence or diarrhea, the minimum dose being 40-50 g/day. The advantages FOS has over dietary fibre are that they have a smaller daily requirement, do not cause diarrhea in recommended doses, are slightly sweet, have neither bad texture nor bad taste, are completely water soluble, do not build viscosity, do not bind minerals, are physically stable, and are easier to incorporate into processed foods and drinks (Tomomatsu H, 1994). Prebiotic effect In recent years, the ability of FOS to promote the proliferation of bifidobacteria in the colon has been recognized. These intestinal bacteria metabolize FOS readily and produce large amounts of short chain fatty acids resulting in an acidic pH in the lumen of the large intestine. The beneficial bacteria such as Bifidobacterium sp. and Lactobacillus sp. are resistant to the acidic pH, whereas the harmful bacteria such as Clostridium sp. are sensitive to the acidic conditions. Therefore the proliferation of useful bacteria is stimulated and that of harmful bacteria is suppressed. Subsequently, FOS has been described as one of several prebiotics, which can be defined as ‘a nondigestible food ingredient that beneficially affects the host by selectively stimulating the growth and / or the activity of one or a limited number of bacteria in the colon and thus improves host health’ (Gibson and Roberfroid, 1995). FOS have been demonstrated to increase bifidobacteria numbers in the colon at doses of Lipid lowering effect FOS in diet has been found to decrease the levels of triglycerides, serum cholesterol and lipids. Hypotriglyceridemia is due to decrease in the hepatic synthesis of triglycerides and hypocholesterolemia is likely to result from the antagonistic effect of short chain fatty acids, especially propionate on cholesterol metabolism. Propionate has been found to be an inhibitor of HMG CoA reductase, an important enzyme in cholesterol synthesis (Roberfroid and Slavin, 2000). Effect on mineral absorption FOS have been found to enhance the absorption of Ca2+ and Mg2+ ions and maintain balance of iron and Zn2+ ions. This has been found to be due to the osmotic effect, acidification of the colonic content due to fermentation and production of short chain carboxylic acids, formation of calcium and magnesium salts of these acids and hypertrophy of the colon wall (Roberfroid and Slavin, 2000). Anticancer effect FOS has an indirect effect on prevention of cancer in human beings due to its prebiotic properties. This is due to immunity enhancements by the cells, cell wall components and extracellular components of bifidobacteria (Tomomatsu H, 1994). Production of nutrients The presence of a good colonic environment with high bifidobacterial count leads to the production of Vitamins B-1, B-2, B-6, B-12, nicotinic acid and folic acid. Bifidobacteria – fermented dairy products also improve lactose tolerance, calcium absorbability and digestibility (Tomomatsu H, 1994). Antidiabetic effect FOS have been claimed to have no effect on blood glucose levels in patients with type 2 diabetes, possibly due to effects of short chain fatty acids produced during fermentation. (Luo et al, 2000). PROBLEM STATEMENT Normally, pure sucrose is expensive and the cost to produce FTase by using sucrose is high. There are some by-product like cereal bran, corn-products, sugarcane molasses and by-products of coffee and tea processing industries were used as a substrate to produce FTase from microorganism (Sangeetha et al., 2003). This by-product can lower the cost of production of FTase. Before FOS can be produced, the enzyme FTase must be undergone a series of purification. The purification of FTase must be done in order to get high yield of FOS. Many researchers have reported the purification and characterization of FTase from various sources and FTase has been found to differ in their molecular weight and properties from one source to another (Lateef et al., 2006, Sangeetha et al., 2003). FTase exhibits hydrolytic activity which can dominate the process (Delphine et al., 2007). This fact will lead to lower production yields and to a contamination of the final product with glucose and fructose (Delphine et al., 2007). Purification of FTase is important for batch production of FOS. By doing so, the nature of its hydrolytic activity can be studied, improve the understanding its mode of operation and be able to classified which type of enzyme should it belong to (Là ¢Ã¢â€š ¬Ã… ¸Hocine et al., 2000). RESEARCH OBJECTIVES The main objective of this research is to purify FTase enzyme from microfungi Aspergillus oryzae isolated from CFTRI. To enhance the production of FOS as a food additive. SIGNIFICANCE OF STUDY In Malaysia, the FTase enzyme used to be imported from other country such as Japan, India and United States (Sangeetha et al., 2005). Normally, the cost for production of FOS from commercialized enzyme is high, so by producing and purifying the enzyme, we can reduce the cost. Normally, crude enzyme will produce lower yield of FOS than purified enzyme. In order to fulfill high customer demand on the functional food such as FOS, the production of FOS must be increased. In order to produce high yield of FOS, the enzyme need to be purified. By doing this, the activity of enzyme will be increased and so do the production of FOS. Purification and characterization of the enzyme (FTase) are necessary steps to obtain the product (FOS) rapidly, with high purity, to improve our understanding of its mode of action and the nature of activity. Efforts have been made to purify the FTase enzyme to get high specific activity and fold of purification but the reaction mechanism involved in FOS production does not lead to higher yields than the theoretical maxima of 56 – 58 % due to inhibition caused by accumulation of glucose. Nevertheless, the time involved in obtaining maximum FOS yield has been considerably reduced by using the purified FTase in comparison to the crude FTase. The product FOS formed has also been characterized for its physicochemical properties and structure using HPLC or LC-MS. Studies on the prebiotic effects of FOS are required to establish its functional properties and to demonstrate its use in product development. The present research work has also focused on the scaling up of both the produ ction of FTase as well as FOS.

Animal Farm, by George Orwell :: essay papers

Animal Farm Question: Write the importance in the book ^ÓAnimal Farm^Ô of Squealer. Sly, greedy, crafty, these are just a few characteristics that describe Squealer. Squealer is also a messenger, an actor, a persuasive speaker, a follower, and a liar. He^s nimble, he^s clever, he^s manipulative and most of all he^s sneaky. Squealer uses his intelligence to persuade the other animals into doing what Napoleon wants, when they don^t really want to do it. He uses his craftiness and cunning to deceive the animals into thinking that he is on their side and that he^s doing all he can to help them. His acting ability can mislead the animals into thinking that he^s one of their closest friends and that he can be trusted with all their secrets. Squealers slick style makes him an important character in the book ^Animal Farm^. Squealer is first introduced in chapter 2, and he commits his first deed in chapter 3. This deed is an example of Squealers persuasive speaking. Snowball and all the other pigs decided that Squealer should tell all the other animals that all the windfall apples would be collected and given to the pigs. The pigs also wanted extra milk to be mixed in with their mash. Squealer explains to the other animals that the pigs are taking the apples and milk merly for their health. He uses this excuse to persuade the animals into thinking that they should give them the extra food and drink. He says to them ^Comrades! You do not imagine, I hope, that we pigs are doing this in selfishness and privilege?^ He then goes on to say ^Milk and apples (this has been proved by science, comrades) contain substances absolutely necessary to the wellbeing of a pig. We pigs are brain workers, the organisation of the farm totally depends on us^. Squealer says that the pigs are taking the apple! s and milk in the good of the other animals because, he says that Jones will come back if they don^t. This immediately makes the animals want to give the extras to the pigs. Squealer uses this fear of Jones coming back as one of his main arguments. Another example of Squealers persuasive talent is in chapter 5. This is where Napoleon drives Snowball off the farm using his dogs. Napoleon asks Squealer to go round the farm and explain to the others the new arrangements. Squealers main objectives in this speech is to give good reasons why Napoleon drove Snowball out, to put Animal Farm, by George Orwell :: essay papers Animal Farm Question: Write the importance in the book ^ÓAnimal Farm^Ô of Squealer. Sly, greedy, crafty, these are just a few characteristics that describe Squealer. Squealer is also a messenger, an actor, a persuasive speaker, a follower, and a liar. He^s nimble, he^s clever, he^s manipulative and most of all he^s sneaky. Squealer uses his intelligence to persuade the other animals into doing what Napoleon wants, when they don^t really want to do it. He uses his craftiness and cunning to deceive the animals into thinking that he is on their side and that he^s doing all he can to help them. His acting ability can mislead the animals into thinking that he^s one of their closest friends and that he can be trusted with all their secrets. Squealers slick style makes him an important character in the book ^Animal Farm^. Squealer is first introduced in chapter 2, and he commits his first deed in chapter 3. This deed is an example of Squealers persuasive speaking. Snowball and all the other pigs decided that Squealer should tell all the other animals that all the windfall apples would be collected and given to the pigs. The pigs also wanted extra milk to be mixed in with their mash. Squealer explains to the other animals that the pigs are taking the apples and milk merly for their health. He uses this excuse to persuade the animals into thinking that they should give them the extra food and drink. He says to them ^Comrades! You do not imagine, I hope, that we pigs are doing this in selfishness and privilege?^ He then goes on to say ^Milk and apples (this has been proved by science, comrades) contain substances absolutely necessary to the wellbeing of a pig. We pigs are brain workers, the organisation of the farm totally depends on us^. Squealer says that the pigs are taking the apple! s and milk in the good of the other animals because, he says that Jones will come back if they don^t. This immediately makes the animals want to give the extras to the pigs. Squealer uses this fear of Jones coming back as one of his main arguments. Another example of Squealers persuasive talent is in chapter 5. This is where Napoleon drives Snowball off the farm using his dogs. Napoleon asks Squealer to go round the farm and explain to the others the new arrangements. Squealers main objectives in this speech is to give good reasons why Napoleon drove Snowball out, to put

Serial Killer “Richard Chase”

As a young boy he didn't show any odd behavior until he turned the age of ten. At the age, often in 1960 he started killing and torturing animals including cats. Then by some years passed it was 1964 an he started attending Mira Lama High School, obtained grades of Co's, Ad's, and If's, but still managed to complete high school an get his diploma. While he was in school his sophomore year he was arrested for possession of marijuana ordered by Juvenile court work on weekends, and as his time as an teenager he became a very Intense drug user and regularly exhibited symptoms of delusional thinking.January 5, 1978 Chase started his life of legal problems from small crime of stealing a four- mouth old puppy, shooting it in the head and proceeded to drink the blood or to his random violent acts like on the date January 11, 1978. On the 1 lath of January 1978 chase attacked a neighbor after he asked for a cigarette then restrained her units she turned over the entire pack. 2 weeks later, he broke into a house, robbed it then urinated inside a drawer containing infant clothing and defecated on the bed in a child's room. Interrupted by the owners return, chase was attacked but managed to escape.An chase continued to search for unlocked doors of homes to enter. He believed a locked door was a sign that he was not wanted, however an unlocked door was as Invitation to enter. Social problems Richard Chase had many of them; suffering mental disorders which made It had for him In his social life. Richard Chase himself managed to maintain a small social life, however his relationships with women would not last long. This was because of his bizarre behavior and because he was impotent. An event that happened would prove his mind state when he moves out his mother house thinking she was trying to poison him.He had rented an apartment with some friends. Chaise's roommates' complained that he was constantly intoxicated alcohol, marijuana, and LSI. Chase would also walk around the apartment nude, even in front of company. Chaise's roommates demanded that he move out. When he refused, the roommates moved out instead. Education and Jobs, all though Richard Chase never had a Job, his education was on the side of a little below average with an IQ of 95. During, the spring of 1968 he enrolled In American River College, maintained grades of Co's, consistently used drugs, and briefly seen a psychiatrist.Physical problems he suffered from constant paranoid episodes and would often end up at the hospital emergency room in search for help. He was psychiatric observation, but shrinking, Chase felt he had found the cure. He would kill and disembowel small animals and eat the various parts of the animals raw. 1975, Chase suffering from blood poisoning after injecting of rabbit blood into his veins, was involuntary hospitalized with schizophrenic. An his sexual was not very well written out cause his relationships never lasted long because of his bizarre behavior, and the fact that he was impotent.He was killed with a direct gunshot wound to his head. Evelyn and Jason were found in Evelyn bedroom. Jason had been shot twice in the head. The depth of Chaise's insanity was clear when investigators went over the crime scene. Evelyn corpse had been raped and solemnizes multiple times. Her stomach had been cut open and various organs were removed. Her throat was cut and she had been customized with a knife and there was a failed attempt to remove one of her eyeballs. Then, Richard Trenton Chase was captured by police after leaving several hand and shoe prints in blood at is last victims' residence.They found even more blood caked evidence in his apartment. In 1979 Chase stood trial on six counts of murder, his attorneys tried to avoid the death penalty by going the insanity route†¦ The plea was rejected. On May 8th, the Jury found Chase guilty on all six counts and he was sentenced to the gas chamber. While in prison, Chase had been seeing a doctor wh o had prescribed him with antidepressants that he hoarded for weeks. He was found dead on December 26, 1980 of an apparent overdose-suicide, taking all the pills he had been saving.

Computer maintenance Research Paper Example

Computer maintenance Research Paper Example Computer maintenance Paper Computer maintenance Paper I am required to carry out a remedial maintenance on the following Computer consists of:   Gigabyte GA-60XT motherboard   P111 550 Running at 100MHz   40GB hard disk Floppy disk drive CD combi-drive Graphics card using ATI Range PRO chip set   Running Windows XP operating system HP LaserJet 6L printer Gigabyte GA-60XT motherboard To carry out remedial maintenance on a motherboard I would need to make sure there is no dust on there I would do this by using a can that is full of compressed air so that it does not damage the motherboard. After carrying that out I would make sure that no components on the motherboard has moved out of place, whilst I was dusting also make sure that I am ESD protected so you do not cause any damage to any components. After I done that I would make sure that the motherboard is screwed in place so that is secured Properly. The steps to take 1 make sure power is turned off 2 make sure take ESD precautions have been taken as this could reduce the life of your motherboard 3 undo the case of base unit 4 look at all components to make sure you know where they were when you finish dust the motherboard using compressed air in a can. Make sure you do not use vacuum as this can damage you motherboard as this give off ESD 5 after dusting your motherboard check everything is in correct possession 6 now check that the motherboard is not moving if it is that means you will have to tighten so that it dose not move about. How often this procedure should be done This procedure should be carried out every six months. PIII 550 running at 100 MHz To remedial maintain a processor you would have to dust the fan and the heat sink, which is fitted in the processor as the fan is constantly spinning it, captures a lot of dust, so its necessarily to dust the heat sink and the fan. You would use a can containing compressed air. The steps to take 1 make sure power is off 2 make sure ESD precautions are taken as this could reduce the life of components 3 undo case of base unit 4 make sure you know where all components are before you start carrying out this procedure when this is done get a can of compressed air and start dusting. Make sure you dont use a vacuum as this can give of ESD 5 Make sure everything is the right position. How often this should be done This procedure should also carried out every six months. 40GB hard disk. To make sure your hard disk is maintained efficiently it is necessary to use Utility Programs, like scan disk, defrag. Scan disk will check for viruses on your hard disk and defrag will sort all your files into correct locations creating more space you could also use disk cleanup which unables you to clear any unnecessary file. The steps to take 1 click start menu 2 go into programs 3 then accessories 4 system tools 5 the procedures will be in system tools How often this should be done This procedure should be carried out on a monthly basis depending on use of your computer. Floppy disk drive To make sure your floppy drive is maintained efficiently it is necessary to insert cleaning floppy disk that will clean the reading and writing head. The head is the main part of the floppy disk drive, which does the reading and writing, of the floppy disk. The steps to take 1 put cleaning fluid on the cleaning disk 2 insert in floppy drive 3 go to my computer, which will be on the desktop 4 click on the A/ drive and the floppy drive will be cleaned How often this should be done This procedure should be carried out every three months. CD combi-drive. To make sure your CD combi-drive is maintained efficiently it is necessary to get a special disk with cleaning fluids that will clean the reading and writing laser. Make sure when using the CD combi-drive that all disks have no dust or scratches as this can damage the laser in CD combi-drive. The steps to take 1 put cleaning fluid on the cleaning CD 2 insert in CD combi-drive 3 go to my computer, which will be on the desktop 4 click on the D/ drive and CD combi-drive will be cleaned How often should it be done This procedure should be carried out every three months Graphics Card using ATI pro chip. To make sure your Graphics card is maintained efficiently it is necessary to dust it using a can of compressed air also make sure the graphics card is correctly inserted into the expansion slot accurately. Make sure it is tighten as it could have loosened after long time of use. Steps to take 1 there is no power going to the PC 2 make sure you use ESD precautions have been taken as they could reduce the life of your graphics card 3 undo case of base unit 4 dust graphics card using can containing compressed air 5 Make sure that the graphics card is inserted correctly and tighten. How often this should be done. This procedure should be carried out every six months. Creative sound-blaster sound card To make sure your Sound card is maintained efficiently it is necessary to dust it using a can of compressed air also make sure the Sound card is correctly inserted into the expansion slot accurately. Make sure it is tighten as it could have loosened after long time of use. The steps to take 1 There is no power going to the PC 2 Make sure you use ESD precautions as this could reduce the life of your graphics card 3 Undo case of base unit 4 Dust graphics card using can containing compressed air5 Make sure that the Sound card is inserted correctly and tighten. Running Windows XP operating system. The best way to keep your Windows XP updated is to make sure that you keep it up to date e. g. keep your scan disk virus scanners up to date. You would do this by visiting the Microsoft website. You should also run defrag it because this dose not only help maintain your hard drive it will help maintain Windows also. The steps to take 1 connect to internet 2 go to Microsoft website 3 click on windows updates 4 follow the instructions to update windows Here is the screen dump of the website. How often this should be done This procedure should be carried out every time there is a new update on the Microsoft website you should visit the site every one to two months. HP LaserJet 6L printer To make sure your HP LaserJet printer is maintained efficiently you must use good quality paper as this will keep everything else maintained your roller and your toner. You will also need to make sure that it has been PAT tested it must be pat test as it uses a plug this must be done by professional. The steps to take 1 check rollers 2 check toner 3 check for paper jam 4 check for paper. How often this should be done This procedure should be carried out every one to two months. Question 2 Where would I access information on: Gigabyte GA-60XT motherboard, P111 550 Running at 100MHz, 40GB hard disk, Floppy disk drive, CD combi-drive, Graphics card using ATI Range PRO chip set, Running Windows XP operating system, HP LaserJet 6L printer. I could access information on these from the manual, which would have all the information. I could go to the manufactures website this would be the best place to get any information on the product because it would have the latest updates. I could get the information by going to any shop that deals with computer components I could also get information from a colleague has more experience than me. Question 3 I also been asked to identify the resources that are required to carry out remedial maintenance Gigabyte GA-60XT motherboard The resoures that I would need to carry out remedial maintenance on a motherboard are:   Screw driver Can of air duster Antistatic wrist strap/mat   Software Frist aid kit P111 550 running at 100 MHz The resoures that I would need to carry out remedial maintenance on a poccer are: Screw driver   Can of air duster   Antistatic wrist strap/mat   Software   Frist aid kit Floppy disk drive The resoures that I would need to carry out remedial maintenance on a floppy drive are:   Cleaning disk   Cleaning fluid CD combi-drive The resoures that I would need to carry out remedial maintenance on a CD combi-drive are:   Cleaning CD   Cleaning fluid Graphics card using ATI Range PRO chip set The resoures that I would need to carry out remedial maintenance on a Graphics card are: Screw driver   Can of air duster. Antistatic wrist strap/mat   Software   Frist aid kit Running Windows XP operating system The resoures that I would need to carry out remedial maintenance on a Windows XP operating system are:   Internet connection HP LaserJet 6L printer The resoures that I would need to carry out remedial maintenance on a HP laserjet 6L printer are:   Screw driver   Can of air duster   Antistatic wrist strap/mat   Software   Frist aid kit Question 4 I have been asked to state and verify that equipment is available and necessary to do what I intend to do To verify that I have all equipment necessary I would need to make sure I have all the tools that I would need to do the job . to verify that I have the equipment I would need to phone or visit the manufactures website by doing this it will make sure that I do the job intend to do it . By doing this it will make sure that the job is done to its best. Question 5 I will also need to carry out the following and explain the procedures involved: o Upgrade the BIOS of the motherboard o Up grade all necessary drivers To up grade the BIOS you will need to create a disk which will have all the soft ware.

Unemployment

Unemployment Introduction Unemployment can be defined as the condition where citizens of a country are jobless and have in the recent past been involved in searching work without a success. Unemployment rate can be defined as the prevalence of unemployment opportunities in a country. The unemployment index is calculated by dividing the number of unemployed individuals by the number of individuals in the labour force (Arestis John 15).Advertising We will write a custom essay sample on Unemployment specifically for you for only $16.05 $11/page Learn More I have chosen the unemployment situation because of the increasing and prevalent unemployment rates in various countries. Recent statistics indicate that, the rate of unemployment is on the increase and there is a lot of information to cover the complex area of unemployment. There are various reasons which cause unemployment in a country. The following are some of the reasons that cause unemployment rate in a country (Are stis John 20). Advances in new technologies. New technologies to a large extent replace the human labour force which renders most human beings as unemployed. Population increase. The level of unemployment is believed to go up as population in a country increases. Increase in population leads to an increased pressure on the available resources. These limited resources are few and cannot accommodate the increasing demands of the population National policies. Some countries have stringent national policies that favour the increase in the unemployment levels in a country. These national policies will always restrict the participation of certain gender groups in specific employment sectors. For example, some countries restricts the participation of women in many employment sectors especially the building, and construction sector. Political environments also play a major role towards increasing the rate of unemployment. Political environments that increase the rate of unemployment are q uite dominant especially in the developing countries. Such environments will enhance political vices such as nepotism and corruption which undermines the possibility of having fair distribution of employment opportunities to citizens. Economic depression. Economic depression is a form of economic recession that is long-term which is characterized by a downturn in the various economic activities in a country. In analyzing this complex situation of unemployment, it is of vital importance to consider the application of various system analyzing tools such as â€Å"tools, methods, methodology and many techniques†. This will make the analysis of the complex situation being analyzed to be understood easily. Objective In my research I will analyze the complex process of unemployment with the aim of creating a sustainable environment in the employment sector. The research will encompass the various causes of unemployment rates, the challenges being encountered in the process of reduc ing unemployment rates. The research will critically analyze the various types of unemployment and, the mechanisms which can be adopted in order to reduce the prevalent rates of unemployment. Summary Unemployment is a complex problem facing many countries presently. The process of reducing unemployment rates can be a daunting process fraught with disappointments. As a summary of the major findings of the research, the major cause of unemployment is lack of information among citizens, and poor governance policies in a country (Arestis John 30).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Various citizens are ignorant on how to effectively utilize the available natural and human resources to create employment. They lack a sense of creativity which could possibly create employment opportunities. Also, most citizens are ignorant on how to effectively participate in democratic gov ernance process. This ignorance eventually creates autocratic governance regimes which fosters nepotism and corruption. These political vices reduce the availability of employment opportunities in a country, leading to unemployment (Arestis John 15). Discussion One key requirement of a good system practitioner is the ability of the system practitioner to apply the various models, methods and theories of system practitioner into the real life. My undertaking of this project will assist me to apply the various system practitioner concepts learnt in class to the real life complex scenario of unemployment (Jacques Stephen, 1994, pg. 21). In analyzing the complexity associated with unemployment, I will consider the various theories of complex management which I will discuss along with the development of this paper. Applying hard systems method Before analyzing the complex process of unemployment, it is important to make a distinction between hard and soft systems. Hard systems can be d efined as those problems that deal with the â€Å"how† questions. For example, the question of how to increase the rate of employment is an example of a hard problem. A hard problem is always characterized by the fact that there is a distinct solution, and there are a number of defined goals that are well defined which should be accomplished. On the other hand, a soft system is a problem that encompasses both the â€Å"how† and â€Å"what† questions (Jacques Stephen, 1994, pg. 27) The complex process of unemployment could be well analyzed using the hard system method of approach. The hard system method tries to analyze a complex problem through many stages which will be discussed in this paper.Advertising We will write a custom essay sample on Unemployment specifically for you for only $16.05 $11/page Learn More There are various advantages that are associated with the use of the hard system methodology of concept analysis. The followi ng are some of the advantages of using the hard system method (Jacques Stephen, 1994, pg. 35) It provides a deeper understanding and analysis of the problem of unemployment and answers the question of how to mitigate the unemployment problem. Hard system analysis provides answers to other complex problems related to unemployment like how to use technology to increase the rate of employment. The following diagram indicates the application of hard system in the analysis of unemployment. The above diagram indicates the various processes that will be undertaken in the analysis of the unemployment problem. Stage 1. System description System description will always indicate the current position and status of the problem being analyzed. Currently we are experiencing a high rate of unemployment which is characterized by the increasing population rate. The world population is estimated at 7 billion people. The available limited employment resources are not sufficient to carter for the de mands of the 7 billion individuals. This eventually piles up pressure on the resources that could be used to create employment opportunities, hence leading to an increased level of unemployment (Steger, Maznevski Wolfgang 39). The following table illustrates the world population by continent by 2011.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Population by continent Retrieved fromhttps://en.wikipedia.org/wiki/World_population on [19/07/2012] at 1:45 p. m The alarming increase in the level of unemployment creates a need for analyzing the complex concept of unemployment with the aim of unmasking the strategies to be adopted in order to reduce unemployment rates (Arestis John 55). The following table indicates the world top ten countries by unemployment rate Country Unemployment rate in % year Zimbabwe 95 2009 estimate Nauru 90 2004 est. Liberia 85 2003 est. Burkina Faso 77 2004 Turkmenistan 60 2004 Djibouti 59 2007 Namibia 51.2 2008 Senegal 48 2007 Nepal 46 2008 Kosovo 45 2009 The above data directly underpins the fact that unemployment is a complex prevalent issue. If much is not done to contain the issue, then, the issue will become out of control and cause adverse effects to the limited human, and natural resources available (Arestis John 60). Stage 2. Identification of constraints and objec tives The main objective of this sturdy is to identify the various causes of unemployment and any relevant measure that can be adopted to mitigate the problem of unemployment. Also, the sturdy is aimed at identifying the reasons as to why there is a huge gap between the unemployment rates in developed countries and the developing countries (Steger, Maznevski Wolfgang 40). The major projected constrain is the political environments and government policies and ideologies governing the utilization of resources, and the creation of employment opportunities. Stage 3. Generation of routes to objectives Governments and relevant stakeholders should ensure that, there is gender equity and equality in the allocation of employment opportunities. Governments should adopt various strategies that will involve the citizens in the creation of employment opportunity for self-sustainability. A self-sustenance economy should be adopted which can be achieved through promotion of innovation and creati vity. Removal of political and governance ideologies that promote nepotism, and corruption. Creation of public awareness and increased public participation in the governance process. Stage 4. Formulating measures for performance Measures of performance will measure to what extent has the research objectives been met. In order to measure the performance, the unemployment index will be recorded for the next five years after the activities stipulated in the routes to objectives have been undertaken. The unemployment index obtained will then be compared to unemployment index done before undertaking this research. The comparison will give vital information as to whether there is been an improvement in the unemployment index after the adoption of the routes to objectives (Zimmer Jake 44). Stage 5. Modeling The modeling process will involve those activities that are geared towards determining the outcomes of the research (Zimmer Jake 51). In order to identify the outcomes, a survey will be carried out after every year for the next five years to find out the rate of unemployment. This will be calculated by dividing the number of employed individuals by the number of unemployed individuals. The index obtained will then be compared in order to determine whether there is an improvement or a decline in the unemployment rate (Arestis John 31). Stage 6. Evaluation The evaluation stage is the most important stage in the analysis of the complex issue. Evaluation will involve the analysis of the outcomes obtained from the modelling stage. The evaluation will involve the analysis of the disparities that will be recorded in the research. This will involve the sturdy of what factors are causing the disparity and how to re-align and reconfigure the process routes in order to achieve the research objectives. Evaluation process might also include the prototyping technique where the routes are tested, and retested in order to determine their viability before being fully implement ed (Zimmer Jake 71). Stage 7. Selecting the best routes to objectives After the evaluation process, the best route towards achieving the objectives should be selected. The route chosen should ensure that the research objectives have been met to a large extent. In the analysis of unemployment, the best route that was identified was the creation of awareness and involving the individuals in the governance process (Steger, Maznevski Wolfgang 59). This route will increase the level of democracy in a country hence creating equal employment opportunities for both women and men. Also, creating public awareness will ensure that citizens are well equipped with knowledge of how to effective utilize resources and create employment opportunities. Also, public participation in the governance process will ensure that the governance policies adopted foster democracy which is a key ingredient towards reducing the rate of unemployment (Arestis John 75). Stage 8. Implementation of the selected rou tes The implementation process will involve the process of adopting and enrolling the best selected route. In the case of unemployment, the selected route of creating awareness and increasing public participation in the governance process will be adopted. Creating awareness will involve conducting of seminars to enlighten the public on how to effectively use the available resources, and how to create employment opportunities through innovation (Steger, Maznevski Wolfgang 69). Public participation in the process of policy formulation will be achieved through promotion of civic education among citizens on how to carefully vote and chose leaders with integrity. Also, the civic education will be aimed at increasing public participation in government related projects, and governance processes starting from the grassroots government structures. Also, the civic education will aim at educating citizens on how they can get access to public funds and amenities. Stakeholders involved Stakehol ders can be described as those people who are in one way or the other affected by the problem of unemployment. Also, stakeholders in one way or the other affect the entire problem of unemployment. Stakeholders can negatively or positively be affected by the unemployment concept. On the other hand, stakeholders can positively or negatively influence the prevalence of unemployment concept (Jacques Stephen, 1994, pg. 75) The following tables indicates a summary of the how stakeholders are affected/affect the unemployment concept Stakeholder Positive impact of reduced unemployment on stakeholder Negative impact of reduced unemployment rates. government High GDP Increased manpower High labour expenses private employers High manpower output Increased efficiency and effectiveness Increased labour expenses unemployed citizens Increased wages High cost of living Stake holder Stake holder activities Impact on unemployment rate increases reduces unemployment rate 1.government Corruption Nepotism Good governance and democracy increases increases reduces 2. private investors Corruption Nepotism Innovation and creativity increases increases reduces 3.unemployed citizens Corruption and bribery Engaging in self employment Creativity and innovation increases reduces reduces Ethicality statement As a system practitioner I fully commit myself to the various ethical guidelines that should be followed whenever undertaking any research work. I will consider the following ethical consideration I my research undertaking: The data collected will be solely used for the purpose of the research, and no client data will be used for any other purposes not stipulated in the research. The clients will be fully informed on the purpose of the research, and the duration the research is going to take. The participation of subjects in the research will be voluntary, and out of consent. Where approval is required, then, the relevant approving bodies will be sought. Conclusion and recommendations In conclusion, it is evident from the research that unemployment is a complex issue that can be solved abstractly. With the increasing levels of unemployment, much has to be done in order to mitigate and reduce the rate of unemployment. This calls for public awareness, and participation in the entire process of creating employment. Such a complex issue should not be entrusted in the hands of greedy and selfish leaders. Project log The entire project will be spread over a period of six weeks with the first two weeks dealing with the preparation process and the last four weeks dealing with the data collection and analysis. The five weeks have been broken into three phases. The following table indicates the project log phases. Activity Week 1 week 2 Preparation and identification of sturdy areas Week 3 week 4 and Week 5 Data collection Week 6 Data analysis and findings Week 1 and week 2 During the first two weeks, I was involved in the process of consulting my colleagues and tutor to try and sought out their opinion about the topic. This gave a chance to discuss the various available methodologies that could be used in the sturdy. Also, this gave a chance to identify whether unemployment is a complex process or not. Also, during the first week, I was able to undertake a literature review in order to determine what other researchers have done about the unemployment concept. The literature review sufficed me with relevant information about the unemployment concept. Also, the information obtained was useful in avoiding mistakes done by previous researchers. The literature review involved researching the relevant literature materials like the internet, books, journals, and articles. I also obtained a chance of visiting various libraries in order to find out more information about the unemployment concept. Week 3, 4 and 5 Most of the research work was conducted during the thir d, fourth and the fifth week. Various data was collected about the unemployment rate of individuals. Also, clients were required to fill in a survey form and a questionnaire in order to determine the causes of unemployment. Also, the subjects were required to give their individual opinions about what could be done in order to reduce the rate of unemployment. Various data collections methods were employed in the process of data collection which includes the following methods; survey forms, questionnaires, and interviews. Subjects were required to fill in questionnaires which sought to find out what were the causes of unemployment and what could be done to reduce the unemployment rates. Subjects were also required to fill in a survey form to determine whether the government is doing much to contain the problem of unemployment. A series of interviews were also conducted with the aim of finding more first-hand information about the problem of unemployment. A total of three interviews we re conducted during the entire period of the project. The following are the interviews that were conducted during the time of research. Interviewed Week Ministry of labour officials Week 1 A prominent private investor Week 2 A low income worker Week 3 Week 6 The sixth week of the research was purely dedicated to data analysis and the sturdy of the findings. The data collected was analyzed and compared to previous data that was collected by other researchers on the same subject. The data analysis stage involved the application of the hard system on the complex process of unemployment. Various stages of the hard system methodology were studied in respect to unemployment. Also, the compilation of the results obtained was done on the sixth week. This was the last week of the project undertaking, and due consultation was made to ensure that the project is up to date and with the relevant requirements. I also, spent some time with my project supervisor in order to discuss the application of TMA in the complex process of unemployment. My supervisor advice helped a lot in the development of the project in the sense that, the information I was given largely assisted in the ensuring the realization of the research objectives. Summary of the project log In this section of the report, I will cover a brief summary of what I have been able to undertake during my six weeks of undertaking the project. Undertaking the T306 course has largely helped build more on the concept that I learnt in my previous course, T205-An approach to system thinking. Managing complexity has equipped me with knowledge of how to apply various managing complexity theories, systems, and methodology in analyzing complex situations. During the first five weeks of my project undertaking, I was extensively involved in the process of data collection and literature review. This introduced me to a number of literature and concept regarding the problem of unemployment. It also introduc ed me to a wide range of knowledge regarding data collection methods like interviews, questionnaires, and surveys. The last week of the project was dedicated to data analysis. During this period of data analysis, various data analysis techniques were employed to analyze the data. This introduced me to a wide range of scientific data analysis methods of analyzing data. Client report The major client in the above research is the unemployed citizen or individual. They are the ones who are largely affected by the rising unemployment rate. Most of the unemployed individuals or citizens have the common ideology that it is the responsibility of government and private sectors to create employment. Such an ideology is wrong because the process of creating employment opportunities is neither a government responsibility nor the responsibility of the private sector. It is a collective responsibility that has to be done by the collaboration of the citizens, the private sector, and the government . There are various forms of employment that currently exists. One can be self employed which means that, they are their own employers. This form of employment fosters renovation and a spirit of entrepreneurship among citizens. This spirit eventually promotes innovation and creativity which eventually creates employment opportunities. Also, citizens should be made to understand that, democracy plays a major role towards creation of employment opportunities. Democracy ensures accountability and transparency towards the use of resources, hence creating avenues for more employment opportunities. On the other hand, corruption, nepotism, and violence lead to misuse of resources which eventually blocks avenues for creating employment opportunities. In order to reduce the adverse effects associated with unemployment, citizens should engage in innovation and creative activities. This will enhance the proper utilization of resources and eventually creating employment opportunities. One major desirable aspect of a good economy is the ability to be self sustainable. A self sustainable economy will ensure that citizens have the services and products they require. One way of ensuring a self sustaining economy is by having citizens engage in innovative and creative activities. Such activities will lead to specialization, and creation of more job, and employment opportunities. Arestis, Philip McCombie, John. Unemployment: Past and Present. Basingstoke:   Palgrave Macmillan, 2009. Print. Jaques, Elliott, and Stephen, Clement. Executive Leadership: A Practical Guide to  Managing Complexity. Malden, Mass: Blackwell, 1994. Print. Steger, Ulrich Maznevski, Martha Wolfgang, Amann. Managing Complexity in  Global Organizations. Chichester, West Sussex, England: John Wiley Sons, 2007. Print.

Unhackneyed Ideas for College Graduation Pictures

Unhackneyed Ideas for College Graduation Pictures Graduating college is certainly something to celebrate, but it is also expensive! Not only do you have to cover the cost of your robe and cap along with a new outfit and other associated costs, but you will also find yourself paying for professional college graduation pictures. Some colleges will provide a photographer on the day that you can book time with, but often the resulting images are somewhat boring. Everyone gets the same pose and the same setting. These pictures are going to commemorate your college experience, so wouldn’t you rather have college graduation pictures that reflect your personality? That’s why we’ve gone in search of some unhackneyed ideas for more interesting grad photos! 1 Ditch the Robes Completely We love the idea of bucking convention completely and losing the traditional cap and robes. This college graduate decided to ditch the robes and have her college graduation pictures done in a pretty dress instead. However, she did include a clever nod to the occasion by writing Class of 2014 on the soles of her stylish cowgirl books! Photo Credit: Tiffany Ellis Photography 2 – Send a Message Using chalkboard signs is an increasingly popular prop in all sorts of photography, but we particularly like the way it has been put to use in these college graduation pictures. Let’s face it: Most students rely heavily on their parents to get through college either financially or just for emotional support. Why not take this opportunity to thanks mom dad for putting you through your higher education? Photo Credit:  Jimmy Song Photography 3 – Don’t Look Back Who says college graduation pictures must be a traditional portrait? One of our favourite grad pictures is this striking image which doesn’t even show the student’s face. She has her robes slung over her shoulder and is walking off to begin her new life as a graduate. It’s cool and stylish and sends the message that there is no looking back – focus on the future! Photo Credit:  Paige Vaughn Photography 4 – It’s Not All About Academia For some college graduates, the focus has not necessarily been on academics. Some students excel in other aspects of college life such as sports. If this is the case, then maybe that is what you want to highlight in your college graduation pictures. This graduate used his photos to demonstrate his college basketball career. Photo Credit: Scott Martinez Photography 5 – Choose Candid College Graduation Pictures Sometimes, the best photographs are the ones that are not posed. We adore this candid shot where the student has glanced back towards the audience, perhaps seeking out her parents in the crowd. Have your photographer take some candid shots instead of formal portraits for a cool twist on your grad photos! Photo Credit: Dixie Dixon 6 – Chalk It Up! If you like a simple yet striking portrait with a little creativity then you might want to try this cute chalkboard idea! Decorate a chalkboard with the graduation year and have the student stand in to represent the number one! Photo Credit: Franklin Photography 7 – Illustrate the Journey It’s been a long road getting to graduation, so why not show that in your college graduation pictures? Grab your first day of school portrait – you know mom still has it – and hold it in your graduation portrait to show just how far you have come since that first day of your academic career! Photo Credit: Alma Montelongo aka â€Å"The Mamarazzi† 8 – All About the Tassel One of the iconic moments in any graduation ceremony has to be the tassel, so make it the focal point of your college graduation pictures. We’ve seen a lot of grad photos where the photo is zoomed in on the tassel, but it’s been done time and time again, so this one puts a fun twist on it with the student holding a sign proclaiming that ‘the tassel was worth the hassle’! It’s a really cute idea! Photo Credit: KBWilliams Photography Design 9 – Show Your School Spirit You may be saying goodbye to college, but it will always hold a special place in your heart. We love the idea of capturing school spirit in your college graduation pictures by incorporating the mascot into your portraits. We love this fun shot of a new grad sitting in the lap of the school mascot’s statue. It’s fun and unusual but with a nod to school traditions. Photo Credit:  Bryan Miraflor These are just a handful of ideas that can help you take your college grad photos to another level. Don’t settle for a boring portrait like everyone else. Make it fun and full of personality! This is a big day in your life and you want to remember it, so step out of the ordinary and create something special to commemorate the occasion. And dont forget to have fun after the official part of the graduation day. Check out graduation party ideas to make this day legendary!

Informative speech on the differences in mile stones between a normal Essay

Informative speech on the differences in mile stones between a normal person and a person with developmental disabilities - Essay Example Childhood is a period marked by incredible growth rate and every parent is excited about the future prospects of their children. Despite our differences that we show once we are on this earth, we develop along a certain route but at different rates. While some are slow in developing, others are fast. Yet others need wheelchairs to move around. Meyerhoff (6) believe that children are always surrounded by eager caretakers who follow every step of the kid’s growth, always enquiring why the child next door is developing fast than theirs. Many beg to ask if normal development has a range. Although, people develop at different rate, normal development has a range that is used to show the differences in milestones between a normal person and a person with developmental disabilities. According to Meyerhoff (6), developmental milestones are crucial in assessing the development of a child. It is good to note that the milestones are not static as different individuals either exhibit skills earlier while other individuals are late in exhibiting the skills. The milestones are also used to diagnose children with developmental disorders. These milestones are often associated with development of language capabilities, motor and social development. The milestones are divided into age categories and a normal child should show the skills and abilities of one age category before they enter into the next age category. It is also important to note that children develop differently in the different areas. Further, children who develop fast in one area may be slow in other areas. For example, a child who learns to use verbal language may struggle with spoken language. Another factor to note in developmental milestones is cultural differences. The development of an individual may be influenced by cultural and environmental differences. It is common knowledge that cultures perceive things differently. For example, making eye contact, speaking to adults and

Research paper about social learning theories Example | Topics and Well Written Essays - 1250 words

About social learning theories - Research Paper Example Moreover, scholars advocate for the enactment of fair laws that enhance criminal justice because socialization directly affects development of self. The learning theory examines the stages and processes that lead to acquisition of knowledge, development of self, and the influence of peers to socialization. According to Ryberg (300), the social learning theory recommends different approaches to curbing the rise in cases of crime in the society. For instance, the theory recommends the use of preventive and intervention policies in controlling crime. As discussed in the piece, the theory seeks to devise alternatives for the implementation of policies that are instrumental when curbing crime. Consequently, it is necessary to highlight the implications of fundamental policies that address crime in the society. Albert Bandura, Robert L. Burgess and Ronald L. Akers are scientists who rooted for the development of the learning theory and its application when addressing crime in the society. In his works, Bandura argued that crime resulted from individual’s conformation to their environment. It is a choice that people make when options for survival are limited (Tibbetts 148). According to Bandura, people develop their identity through interactions with external stimuli. Thereafter, conscious development takes place in individuals. The development is in response to the expectations from the society. People choose to behave in a particular way to conform to the expectations of the society (Tibbetts 29). Behaviors results from response instigated by the social stimuli. As a result, behavior affects attitudes of individuals. Bandura adds that formation of identity begins in childhood before proceeding to the later stages of development in life. For example, a child might develop poor sexua l tendencies based on his understanding of societal development. He becomes conscious of the ideals propagated within the society. According

Sudan Essay Example | Topics and Well Written Essays - 1500 words

Sudan - Essay Example The government and the opposition had different views of what happened, and this resulted in divergent understanding of the cause of the problem. The government maintained that the international communitys failure to condemn a coup encouraged Machar. On the contrary, the opposition maintained that Kiir and some members of Dinka used the fight as an excuse to attack rivals and carry out atrocities against Nuer in Juba. The government was at the same time looking for strategies to maintain an internal cohesion, appropriate political reforms, and diversity management strategies since it was perceived to be Dinka-dominated. Both Kiir and Machar delegations were sent for peace talks in Ethiopia. The conflicts occurred as a result of attempts to control territories along the border between North and South. The North was fighting rebellions around its periphery in South Kordofan, Blue Nile, and Abyei (Fearon &Laitin, 2003). These are the same areas it fought against before South became independent. Conflicts in the areas resulted due to the presence of various armed rebels, which is much different from an economic warfare knowing the two nations focused on oil allocation. Thus, an agreement between North and South would not probably settle the conflicts at the border since the local populations were mobilized, and liberation movements formed. The CPA that had ended the 19 years civil war (1983-2005) was negotiated between the South Sudan movement SPLM/A, and Sudans ruling National Congress Party (NCP). This excluded other groups in both North and South. However, most groups from South were absorbed in the SPLM/A (Crisis Group interviews, 2013). During the critical period of CPA, most of the issues were not reconciled. Today, many communities in Sudan continue to align themselves with military factions. For this reason, the conflict has remained to be some sought of

Developmental Case Study Personal Statement Example | Topics and Well Written Essays - 1500 words

Developmental Case Study - Personal Statement Example Considering two theoretical models and developmental theories the developmental challenges could be highlighted with research findings related to social, biological, emotional and cognitive development. Understanding the social and emotional aspects of development would be as important as understanding the other environmental or biological factors and how these affect overall development of an individual. In this case particularly my development as a father and as a [professional would be examined within the social, environmental, emotional and biological context. The developmental challenges are shown considering contemporary developmental theories and the social and emotional aspects of development within this specific case study are also considered. The perspective here is from my own. I am a 28 year old African American male and I live in California, working for a San Diego middle school where I work as a counselor. ... I will focus on how these two developmental theories fit in within my case and how the professional or personal development of a counselor in a middle school could be explained with the help of such theories and perspectives. Consedine and Magai (2003) carried on studies that delineated the patterns of attachment of children and young adults and highlighted that more attention should be given to the concept of lifespan development. Bowlby's claim to the attachment theory has implications for an entire lifespan and shows the relations between attachment and emotions in older adults. In this study by Consedine and Magai(2003) , a sample of 1118 adults completed measures of attachment on differential emotions scale and different dimensions of attachment were related to different emotions. With more attachment to people or particular tasks, there would be less feelings of guilt or shame or contempt and more happiness. However less attachment would also imply less joy. Avoidance has been associated with anxiety in a situation and the life or young and the old tend to show similar patterns of attachment-emotions relations although there may be some developmental differences. The developmentalist- functionalist theories of emotions bring out the implications on how emotions function in attachment systems and how they drive social relations across the lifespan of an individual (Consedine and Magai, 2003). This would have direct relations with this particularly case study as a 28 year old father of two and school professional would also be shaped by his different emotio ns and attachment and this would define his interactions, professional as well as personal relationships. Thus through the developmental stages I have developed as a boy to a

Reaction Paper Personal Statement Example | Topics and Well Written Essays - 250 words

Reaction Paper - Personal Statement Example ise in relationships between physicians and nurses are signals of absence of effective communication skills, which, in its turn, affects the attitude of patients towards nurses and the system of medical care in total. There have been multiple approaches to the issue of communication between a physician and a nurse: from the fields of cooperation, feminist studies, team psychology, cultutal perspective, organizational behavior, human factors science, etc. It has been proved that certain aspects of patient outcomes and safety are related to the level of this professional communication, and some of communication strategies in hospitals turned out to be more effective than others. So the bottom line is – communication between nurses and physicians should be improved by all means, no matter what specific method is used (in the chapter among others the author lists such methods as recognizing corporate culture, quality improvement, continuous assessment, reducing conflict etc). Pretty much all of these methods yield their results, proving effective, and there is no sufficient empirical evidence to prioritise any of them above the others. Claiming that â€Å"there is mixed or weak evidence to su pport using some of the techniques described in the cited literature†, Jean Ann Seago suggests a number of steps to be taken in the course of improving professional communication in a hospital – from evaluating strategies using measuarable outcomes and selecting the one that suits the particular organization to slow and step-by-step implementation of these strategies during a long period of

Connectivity and security Issues Research Paper

Connectivity and security Issues - Research Paper Example In order to conduct a successful assessment, having a positive impact on the security posture of a system on the entire organization, elements of the examination must maintain the technical procedure. The testing process enables organizations to develop a policy of information security assessment and methodology. Identification of individual roles, related to technical procedures is also the aspects of the assessment. Description Corporate organizations spent an enormous amount of money for securing the computer networks and valuable data. There are many techniques and methods introduced in the past for protecting networks. Several encryption techniques are injected between the data flow from one network to another. Organizations prefer technology with low cost and high efficiency, providing network protection and security internally and externally. Evaluation and testing of networks is an essential activity for measuring the current security mechanism. This testing activity identifi es the probability of potential threats as well as threats already available within the network. For eliminating the potential and existing threats, Dial in RAS security testing is implemented. What is Remote Access Server (RAS)? A clear definition is available in the computer desktop encyclopedia which says â€Å"A computer in a network that provides access to remote users via an Internet or dial-up connection†. Many organizations are saving money by providing access to networks from home. The executives, sales staff and others need to connect to the organization’s network when they in mobile resources and need to access network resources also on the weekends from home. RAS initiates remote access techniques for vulnerabilities, they cover computing servers such as terminal servers, VPNs, secure shell (SSH) tunnels, remote desktop application, and dial-up modems. The alternative methods are adapted in this testing procedure for entering in circumvents perimeter defens es. Remote access testing also follows penetration testing methodology, but can also be executed separately to focus on remote access implementations. Testing techniques differ from type of remote access services being tested and the specific goals of the test. Benefits Information security assessment enables the organization to evaluate and test the network, hosts, system, procedure, and person. The organization will able to eliminate essential process by the following methodologies conducted by the RAS server testing: Unauthorized remote access services Port scanning will locate open ports that are often associated with remote access services. Systems are manually checked for remote access services by viewing running processes and installed applications. Evaluating rules for remote access paths Rules sets which are applied on Virtual private network gateways are reviewed for holes or miss configurations that could authorize unwanted entrance for hackers. RAS authentication mechani sm The remote access methods normally require authentication. Before testing, the testing team or testers will first authorize themselves in to the authentication system. There are some defaults or extra account available for testing purpose. Brute force attack is initiated for getting in to the network or gain access without an authentication token. Social engineering techniques are used for breaking the

Developmental Case Study Personal Statement Example | Topics and Well Written Essays - 1500 words

Developmental Case Study - Personal Statement Example Considering two theoretical models and developmental theories the developmental challenges could be highlighted with research findings related to social, biological, emotional and cognitive development. Understanding the social and emotional aspects of development would be as important as understanding the other environmental or biological factors and how these affect overall development of an individual. In this case particularly my development as a father and as a [professional would be examined within the social, environmental, emotional and biological context. The developmental challenges are shown considering contemporary developmental theories and the social and emotional aspects of development within this specific case study are also considered. The perspective here is from my own. I am a 28 year old African American male and I live in California, working for a San Diego middle school where I work as a counselor. ... I will focus on how these two developmental theories fit in within my case and how the professional or personal development of a counselor in a middle school could be explained with the help of such theories and perspectives. Consedine and Magai (2003) carried on studies that delineated the patterns of attachment of children and young adults and highlighted that more attention should be given to the concept of lifespan development. Bowlby's claim to the attachment theory has implications for an entire lifespan and shows the relations between attachment and emotions in older adults. In this study by Consedine and Magai(2003) , a sample of 1118 adults completed measures of attachment on differential emotions scale and different dimensions of attachment were related to different emotions. With more attachment to people or particular tasks, there would be less feelings of guilt or shame or contempt and more happiness. However less attachment would also imply less joy. Avoidance has been associated with anxiety in a situation and the life or young and the old tend to show similar patterns of attachment-emotions relations although there may be some developmental differences. The developmentalist- functionalist theories of emotions bring out the implications on how emotions function in attachment systems and how they drive social relations across the lifespan of an individual (Consedine and Magai, 2003). This would have direct relations with this particularly case study as a 28 year old father of two and school professional would also be shaped by his different emotio ns and attachment and this would define his interactions, professional as well as personal relationships. Thus through the developmental stages I have developed as a boy to a

Connectivity and security Issues Research Paper

Connectivity and security Issues - Research Paper Example In order to conduct a successful assessment, having a positive impact on the security posture of a system on the entire organization, elements of the examination must maintain the technical procedure. The testing process enables organizations to develop a policy of information security assessment and methodology. Identification of individual roles, related to technical procedures is also the aspects of the assessment. Description Corporate organizations spent an enormous amount of money for securing the computer networks and valuable data. There are many techniques and methods introduced in the past for protecting networks. Several encryption techniques are injected between the data flow from one network to another. Organizations prefer technology with low cost and high efficiency, providing network protection and security internally and externally. Evaluation and testing of networks is an essential activity for measuring the current security mechanism. This testing activity identifi es the probability of potential threats as well as threats already available within the network. For eliminating the potential and existing threats, Dial in RAS security testing is implemented. What is Remote Access Server (RAS)? A clear definition is available in the computer desktop encyclopedia which says â€Å"A computer in a network that provides access to remote users via an Internet or dial-up connection†. Many organizations are saving money by providing access to networks from home. The executives, sales staff and others need to connect to the organization’s network when they in mobile resources and need to access network resources also on the weekends from home. RAS initiates remote access techniques for vulnerabilities, they cover computing servers such as terminal servers, VPNs, secure shell (SSH) tunnels, remote desktop application, and dial-up modems. The alternative methods are adapted in this testing procedure for entering in circumvents perimeter defens es. Remote access testing also follows penetration testing methodology, but can also be executed separately to focus on remote access implementations. Testing techniques differ from type of remote access services being tested and the specific goals of the test. Benefits Information security assessment enables the organization to evaluate and test the network, hosts, system, procedure, and person. The organization will able to eliminate essential process by the following methodologies conducted by the RAS server testing: Unauthorized remote access services Port scanning will locate open ports that are often associated with remote access services. Systems are manually checked for remote access services by viewing running processes and installed applications. Evaluating rules for remote access paths Rules sets which are applied on Virtual private network gateways are reviewed for holes or miss configurations that could authorize unwanted entrance for hackers. RAS authentication mechani sm The remote access methods normally require authentication. Before testing, the testing team or testers will first authorize themselves in to the authentication system. There are some defaults or extra account available for testing purpose. Brute force attack is initiated for getting in to the network or gain access without an authentication token. Social engineering techniques are used for breaking the

Compulsive Gambling Essay Example for Free

Compulsive Gambling Essay More than 5 million Americans are pathological, compulsive and problem gamblers, and another 15 million are at risk of becoming just like them. A common definition of problem gambling is: a progressive disorder characterized by a continuous or periodic loss of control over gambling and irrational thinking and behavior despite the consequences. When gambling interferes with any ones life, it can be categorize as an addiction or disease, just like alcohol and drug addiction is categorize as a disease. A study conducted for the National Gambling Impact Study Commission found that 20 million American have or could develop gambling problems. Also they have estimated those 1. 8 million American adults as well as up to 1. 1 million American adolescents age 12 through 17 engage in severe pathological gambling each year. As legalize gambling has become more common in the United States; problems have sprung up as well. That negative influence is becoming more apparent as gambling is more widely available. It is becoming increasingly easy to gamble in the United States particularly in the last 10 years, and problems with gambling are much more common now than they ever were. Studies show that for every dollar gambling produces for a regional economy, three dollars are lost because of the economic and social cost of gambling. The study has also said that if the government legalizes more gambling, taxpayers will lose money, whether they gamble or not. The gambling industry believes it is just selling an innocent form of family entertainment, but they dont mention how much the players lose or how gambling encourages addictive behavior or the enormous costs it creates for the rest of society. It has been said that, gamblers with higher counts of gambling symptoms will have higher rates of problem. There many consequences associated with compulsive, pathological and problem gamblers. Examples of such consequences include job and financial problems, divorce, poor health, and criminal involvement. These addictions are the lifeblood of the gambling industry, said an economist from the University of Illinois by name Earl Grinols. He researches and found out, that casinos earn more than half their revenues from compulsive, pathological, and problem gamblers. The casino industry is heavily dependent on the revenues of psychologically sick people, says Grinols. Millions of families are paying a heavy price, not just financially, but also strains in family and marital relationship. Family members of compulsive and pathological gamblers are hurt by their disease, mainly because an emotional withdrawal occurs, which leads to separation.

A Budgetary Control Systems Accounting Essay

A Budgetary Control Systems Accounting Essay I have re-read my last years HNC paperwork and used my current years HND paperwork to help with the various aspects of the report. I used my HNC costing booklets and lecture notes, HND Investment Appraisal literature, HND Business Tax literature, HND Capital Allowances literature and HNC Standard Costing literature. I went to the library and used college resources such as ebray for information of more in-depth budgeting control systems. I used Cost and Management Accounting books which covered cost assignment of direct and indirect costs. They covered issues about fixed, variable and semi variable costs. I used Accounting Theory and Practice for in-depth budgetary planning and variance analysis. I used an up to date Taxation book to allow me the most up to date tax percentages to be used, the correct Asset Investment Allowances applicable and the written down values for Capital Allowance calculations. CASE STUDY ANALYSIS This formal report has been requested by the Managing Director by Ergo design He requires a full business report which will appraise the launch of a new quality ergonomic chair. As well as the appraisal, the managing director would like advice on how to set up and implement an efficient budgetary control system. Ergo Design already make a different range of products and are wanting to find out if it would feasible to undertake the making of another new product. The company currently has spare capacity and as they dont want spare capacity are looking into making a new chair. This however involves the purchase or hire of a new asset namely a new machine which will be capable of making the new product. This asset is not inexpensive and cost  £125,000. Ergo Design are guaranteed an order for 1 year amounting to 1800 chairs to be distributed evenly over the month. The factory is only open 48 weeks of the year to allow for maintenance, repairs etc and therefore leaves 12 periods of 4 weeks to evenly distribute 160 chairs per 4 weeks. The company have had a trial p eriod and all seems to be well. The MD awaits reports before committing final sanctions. APPENDICES 1-9 Attached as appendices is the Activity Based Costing comparison followed by the functional budgets then Capital Investment Appraisal and lastly a Break Even Analysis based on my figures. Appendix 1. Activity Based Costing comparison. I have used Activity Based Costing (ABC) to work out the costs of producing the new product. Ergo Design in previous years have recovered costs using a blanket wide rate based on the number of machine hours. The last two years however they have changed to ABC. I have made a comparison using traditional overhead recovery and ABC. ABC was developed in order to more accurately reflect the factors which cause overhead costs to arise. Overhead costs are attributed to products on the basis that it is activities that cause costs to arise. Each activity can be identified with a cost driver and the cost drivers I have used are machine hours, Labour hours, number of orders, production runs, set up hours and inspections. After the cost drivers have been identified then each cost drivers overheads are collected together. These collections of costs are called cost pools. Each pool is then divided by its driver, for example all overheads in the cost p ool for the materials ordering process would be divided by the number of orders placed to give a value for the cost of placing an order. The costs of all activities relating to a product would be added together to give the overhead element of the cost of production. Because activity based costing shares out overheads using cost drivers compared with the traditional costing systems which use departments, then a greater number of drivers can be used, reflecting all the different activities taking place in the manufacturing process. This leads to a fairer and more accurate way of charging overheads to the products. The traditional methods ignore the detail of many of the activities that actually take place. In my findings the cost of producing the new product using ABC is  £167.95 per unit whereas the blanket method only  £150.18 is allocated for cost, This would give a higher contribution and a higher profit. I have assumed that we are going to be charging  £195 per unit and at this price we are still making a profit of  £63,975 for the first year. We can look at raising prices at the end of the initial 3 year period if the turnover is still constant. My creditors are to allow me credit purchases payable for : Aluminium Sheets. 1 month Memory Foam.2 months Fabric1 month Hardware3 months My debtors are to be allowed 1 months credit sales. A new asset is to be purchased at a cost of  £125,000, which will gather depreciation over 10 years straight line method. The new machine will need to be replaced after this time and will have a residual value of  £15,000. Maintenance will need to be carried out regularly to allow for optimum usage and guarantee residual value. The maintenance cost will be estimated at 5% of the capital cost per annum. The asset is purchased with a long term loan for the full  £125,000. The loan will have a 3% fixed rate interest per annum. The interest is added to the original amount and not compounded yearly. This is to be repaid over 10 years with repayments and interest payments split. The total cost of the loan is  £162,500 with repayments being  £62500 every 6 months and Interest being  £1,875. There is currently spare capacity within Ergo Designs production facilities and can therefore produce 2 batches of 20 chairs per week for the full 48 weeks that the factory is open. This allows for surplus stock of (1920-1800)=120 chairs surplus at the end of the year. We will supply 150 chairs per month to the customer and make 160 chairs to allow for full capacity, this will leave us a surplus of 10 chairs which will be opening stock for the month of Feb and the units will 10 more units every month compounded. The following budgets are prepared for the first six months of the new multi-level chair and include: Appendix 2. Opening Balance at beginning of the month of Jan. This is the beginning of the month and lists the purchases made to enable the company to begin production and sell them at the end of the month. Appendix 3. Key Variables input. As the figures were given for batches I had to break them down into single units costs so that a uniform approach was taken across the board. The direct material costs have accounted for the biggest costs followed by the labour then the variable overheads. Appendix 4. Sales budgets- This is also the main budget which has to be prepared first. It shows that we are to sell 150 units per month at a cost of  £195 creating a sales value of  £29,250. Production budget- This budget is prepared after the sales budget and states the amount of units to be produced within the period. I have carried over excess units in case of any unforeseen circumstances which will reduce production in later months e.g. machinery breaking down and staff absences etc. The machinery is also working at full capacity if I make the amount required as well as the excess. Direct Material usage budget is prepared next and the figures are for 1 single unit which is obtained from the key variables sheet shown in Appendix 2. Direct material purchases budget is next with figures for the required production for each month and the cost of goods to be purchased. The cost figure is taken from the key variable appendix 2. Direct labour budget figures come from the production budget for the amount to be produced multiplied by the cost of the direct labour unit from key variables appendix 2. Overhead budget gives us monthly fixed overheads and depreciation figures taken from key variables in appendix 2. Variable cost budget†¦Ã¢â‚¬ ¦.This budget takes the amount of units to be produced multiplied by the variable cost per unit. Both these figures are from the key variables sheet. Production cost budget†¦Ã¢â‚¬ ¦This budget gives us a breakdown of how much each unit will cost to produce. It takes into consideration the material and variable costs and add the figure to the raw material costs. Debtors budget†¦..We have been giving our debtors 1 month to pay after receiving their finished goods. Creditors budget†¦Ã¢â‚¬ ¦We have 4 of these for each of the different raw materials we need. Each shows opening balances, purchases, payments and closing balances. Appendix 5. The Cash budget shows the inflows and outflows and gives a final figure for the bank balance to go into the Balance sheet. Appendix 6. The Operating statement lists the cost of sales when taken from sales will give us a profit. Expenses are then deducted leaving us with healthy net profit of  £25,744.25 Appendix 7. The Balance sheet is the 6 month balance sheet ending on 30th June 2013. Our current assets are a higher amount than our current liabilities and therefore give us net current assets to be added to the fixed assets. Once the long term liabilities come off then this leaves us with a balance of  £25,844.25 Appendix 8. Capital Investment appraisal. I have started this by working out the inflows for the first 3 years as we know the selling price and we know the change in production. After year 3, I have assumed that turnover will remain stable and have therefore carried out my Capital Allowance calculations over 10 years. I have deducted the Asset Investment allowance of  £25,000 and written down value for each year at 18%. I have assumed a residual value of the machine to be  £15,000 and added the balancing allowance figure to the capital allowances. Using the inflow figures and deducting capital allowances for each year, I was able to work out the taxable amount and tax it at this years appropriate amount. I carried out 2 Discounted Cash Flow (DCF) methods , 1 being Net Present Value (NPV) and the other is the Internal Rate of Return (IRR). The DCF includes all cash flows and the time value of money telling you what you  £1 will be worth in X years ahead. The IRR also includes th e time value of money and includes all cash flows but the IRR if far more easily understood. If the net present value is zero or positive, the project is accepted, I have used 15% and 45% discount factors and they are both returning a positive number so the project should be accepted. You can think of IRR as the rate of growth a project  is expected to generate and a higher IRR value would provide a much better chance of strong growth. The rate for this project is 59.93 so again promoting the acceptance of this project.. Appendix 9. I have put in an extra break even analysis chart for your perusal as break even charts work well with a single product. The break-even analysis is a calculation of the approximate sales volume required to just cover costs, above which production would be profitable or unprofitable break-even analysis focuses on the relationship between fixed costs, variable cost, and profit. The summary shows that the BEP in units 1058 and the margin of safety in units is 742. Costs taken into account are distinguished by variable costs which change in according to the production level. BUDGETARY CONTROL SYSTEMS A budget is a financial plan for an organisation prepared in advance for a given period. Budgets can be prepared as a whole or broken down into component departments e.g. sales and production or purchases or cash or capital etc. There can be many different types of budgets and for a variety of departments such as sales or production or financial items such as capital, expenditure, manpower, purchase etc. The budgeting process is a vital part of a businesss planning and control. The overall objective of the company is prepared in advance and agreed with cooperation and detailed into a feasible plan of action. It is about planning, monitoring, reviewing and amending budgets to suit management objectives. When the long term strategies are written down everyone is starting from the same place and it will not matter if new people come and go, the long term plans will still be there. Long term objectives after being decided need to be broken down into manageable chunks of short term objectives. A limiting factor needs to be distinguished and a budget is prepared solely for this. The most common limiting factor is sales and this needs to be as accurate as possible as all other budgets will be based on the limiting factors budget. Once all the budgets are prepared a master budget is drafted and given to all of the budget holders for agreement. Once any tweaks or changes are made and an agreement reached then the master budget is presented to senior management. When the budgets need to be prepared again for the next period then actual figures are measured against budgeted figures and there are favourable and adverse variances produced showing management what areas need attention and where money is being lost, it may be efficiency problems that are highlighted for attention etc. There is actually an 8 step plan involved in advanced preparation budgeting. Step 1 is agreeing long term goals Step 2 Changing long term goals to short term goals Step 3 Identify limiting factor Step 4 Prepare limiting factor budget Step 5 Prepare all other budgets Step 6 Bring all budgets together to prepare the master budget Step 7 Agree with all budget holders Step 8 Present to the management There are many benefits to having financial planning and good budgetary control to name a few, by doing extensive planning there is a much clearer picture on where the business is going. It will reduce stress in the work place with all staff knowing where, when and how things are to done. Management can keep on top of things and have peace of mind. With budgeting control there is a more detailed structure of how the business is organised. With all the planning, organising and controlling it is easier for management to keep on top of changes and variances and make it easier to quickly adapt to the said changes. There is co-ordination with everyone working in the same direction. Budgets can be used to make communication and motivation more effective using them to exchange information concerning ideas, goals, achievements etc. thus giving staff a sense of togetherness and teamwork with everyone working towards the same goal. There is however barriers with a lack of knowledge, resources or motivation making the planning extremely difficult to start. Maybe not knowing where to start or even how to start. Maybe needing to sacrifice some things for others. Budgets are a time consuming job and to draw up each individual budget is a laborious task but it is still worthwhile as the benefits usually outweigh the efforts. If there is no co-ordination then the planning will fall apart. Preparing budgets is extremely subjective and they are based on predicted assumptions. ADDITIONAL AND ALTERNATIVE APPROACHES The company has taken out a loan for the CNC machine perhaps they could have hired it for a year or so, see how the product is doing then maybe buy it later on. Leasing equipment means there is not maintenance or repair costs to consider. Instead of keeping the CNC machine for 10 years with a value of  £15,000, Ergo designs can sell it sooner when it is worth more money. The company have adequate production facilities at this time and are therefore not considering contracting out however with proper budgetary controls in place it will be easier to spot any variance changes with efficiency or cost and it may be that in the future it may well be cheaper to contract certain parts of the process out to someone else. They do not run at full capacity in the other products they make and look at contracting out some of that work instead. The company should put in place an advertising campaign for when they believe sales will stabilize to generate renewed interest in the product which can be researched by potential buyers now as it has been on the market for 3 years. As Direct material has accounted for the biggest cost maybe Ergo Design can look around for cheaper suppliers or substitute certain ingredients for others. A price increase could be implemented in later years. CONCLUSIONS The launch of this new product is feasible. It is returning a good profit and there is lots of potential for increasing profitability in the coming next few years and there is room for selling price increases. The new asset can be used for its economical life, sold off earlier or can be hired out to other companies so more room for increased profitability. RECOMMENDATIONS A proper budgetary control system should most definitely be put in place. Future advertising is also a must. They need to do this sooner rather than later as they have only projected increases in turnover for the next 2 years. As the cost of materials are so high, I would recommend that the buyers look around for alternative materials or try to negotiate more with the current suppliers for larger discounts. Lets be aware of the future, this can be done easier with the budgetary control in place. We need to be aware of what our competitors are up to and trends in markets. We need to be aware of what the government is changing and how it will affect the business e.g. Higher corporation taxes, inflation rates etc.